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If your CEO is not leveraging social media, this could change quickly as more companies increase productivity and drive higher engagement levels by using social media. According to a recent study by Social Media Insights and Trends, only 5 percent of all Fortune 500 CEOs are on Twitter. While we hear about Tony Hsieh of Zappos and Tim O'Reilly of O'Reilly Media on Twitter, they are not leading large publicly traded firms. However, there is the beginning of a movement to explore the business benefits of using these tools for the CEO and top executives of larger companies. Is your company one of the ones with a CEO on Twitter?

 

Published on: Friday, October 07, 2011

While You Were Out…

 
A friend of mine who worked in corporate roles followed his passion a few years ago and went to cooking school. Shortly after graduating, he left the cubicles for the kitchen but couldn't really connect with the right opportunity.

About six months ago, he was hired for a position that perfectly combined his showmanship and love of food teaching cooking classes and doing new product demonstrations. He'd be perfectly happy if he wasn't so stressed about the salary reduction he incurred when he dropped out of the corporate world.

 

 
What if you were charged with delivering $100 million per week in growth with a staff of 9,000? And the only way you could reach your goals was to add more than 1.8 million people worldwide to your team and enlist them to work for free?

That's the challenge Larry Huston faced while serving as Innovation Officer at P&G. The company needed to maintain 7 percent organic growth per year — $5 billion — but when sales started to flatten, Huston had to find solutions to what P&G saw as an innovation problem.

 

What World Renowned Business Leaders Have to Say

Many of the world's top business leaders, from a variety of industries, gathered in New York City to share their views on business and the challenges today's leaders will face in the coming years. Attendees learned how visionaries from a wide range of management disciplines define the process and commitments required to realize the potential for raising organizational performance in a time of lingering economic uncertainty and a changing global economy. These are can't miss insights for any business executive!


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