A Little Bit of Networking Snobbery May Be Good for Your Brand

Posted By: David Topus
Filed Under: networking, david topus, executive branding, linkedin, reputation management, personal brand, digital dirt, online profiles, online identity

I believe in the power of networking, as most opportunities in business, career and personal life come through someone you know, either directly or indirectly. If you sell for a living, the contacts you make can lead you to revenue; if you are in career transition, they can lead you to jobs. Regardless of your profession or career status, the people you meet can expand your horizons by introducing you to new ideas, resources and knowledge.

The meteoric growth and influence of LinkedIn, with 90 million profiles, has put networking into the mainstream. But along with the expanded opportunities to network online comes some responsibility to manage your connections — a.k.a. "hanging out with the right crowd."

Published on: Monday, February 21, 2011

7 Meaning Drivers to Leverage at Work

Posted By: Dave and Wendy Ulrich
Filed Under: leadership, employee engagement, meaning, dave ulrich, wendy ulrich

In the last few years, many leaders have been playing a corporate version of "Whac-A-Mole." Every time a crisis pops up — like the need to cut costs, keep customers, or outsmart competitors — they move quickly to beat back the problem and then move to the next crisis.

But now, as the economy slowly begins to recover, leaders need to shift from attacking short-term problems to developing long-term opportunities. Emerging from the economic recession will require us to overcome a parallel psychological recession. Many employees and leaders are fatigued with "Whac-A-Mole" and want more out of work than endless responses to crises. The degree to which leaders address this need will define their future successes.

Published on: Wednesday, February 16, 2011

Creating Winning Social Media Strategies

Posted By: Robyn Greenspan
Filed Under: world business forum, robyn greenspan, leadership, execunet, strategy, social media, facebook, charlene li, social networking

"The key to creating winning strategies in social media is first to give up control," Charlene Li, leading analyst of social technologies told delegates at the 2010 World Business Forum, where ExecuNet exclusively reported, "You need to give up control but still be in command."

First, leaders must realize that social media is a lot more than just Facebook, said Li, also author of the bestselling books, Groundswell and Open Leadership. Then, she advised, you need to make sure you have a direction that everyone understands and will follow. "The only way to get people to follow you is if you lead them."