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Published on: Tuesday, May 15, 2012

Decisions that Define Leaders and Organizations

Posted By: Joseph Daniel McCool
Filed Under: leadership, joseph daniel mccool, brand, trust, decisions, public perceptions
 
Some of the toughest decisions leaders are forced to make are those regarding the future of other leaders who've compromised the trust the organization has placed in them.

In recent months, a number of scandals have unfolded in the worlds of business and higher education. These have not only captured national headlines but also led institutions to question major hiring decisions and take action against leaders whose failures in their personal lives have cast a pall over their organizations.

 

 
Every executive needs to have demonstrable leadership ability to be marketable today. Whether you're currently navigating a company through this recent wake of economic catastrophe or you have high aspirations for your leadership career, you have to be able to "lead with purpose."

 

 
Howard Schultz, the former kid from Canarsie, is now mostly known as the king of coffee, but last year, he set his sights beyond Starbucks with social initiatives for cutting the debt, creating jobs and healthcare accessibility.

In just four years, Schultz took Starbucks out of a downward spiral and revitalized the brand, re-centering the focus on the core mission. In 2007, Schultz felt the Starbucks experience and the "theater" of the coffee shop were being diluted. The company was feeling the gravity from the impending financial crash, cutting 6,700 jobs and closing 800 stores worldwide.

 

Finding new ways to do business is always a challenge, but for success in an ever-changing world, business leaders today must be willing to try new things and remain extremely flexible. Read what some of the world's greatest innovators had to say in this ExecuNet exclusive.


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