Follow the Leader: Joel Makower

Posted By: Lauryn Franzoni
Filed Under: world innovation forum, leadership, innovation, strategy, expert insight, execunet tv, lauryn franzoni, your career, joel makower, cleangreen

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"Green" is evolving from a regulatory or moral requirement to a business strategy. But, green will only succeed, said Joel Makower, author of Strategies for the Green Economy: Opportunities and Challenges in the New World of Business, when green equals better.

Makower, executive editor of GreenBiz.com and co-founder of Greener World Media, has tracked the greening of corporations over 20 years and seen it evolve from isolation in the environmental function to spread nearly enterprise-wide. At the 2010 World Innovation Forum, where ExecuNet exclusively reported for attendees, Makower talked to executives about how green innovation can fit into their organizations and careers.

Demand is steadily building for organizational leaders who can couple green initiatives with strategic business value, leading to:

top-line growth
increased sales
cost reduction
attracting and retaining talent
being a preferred supplier
reputational advantage
new products and markets
improved quality

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Lauryn Franzoni's avatar Lauryn Franzoni
Lauryn Franzoni is vice president and executive director of ExecuNet�s membership, leading the group�s proprietary research initiatives, website and publication content, membership and customer acquisition, executive career management resources, and the building of mutually beneficial communities of interest. By harnessing the power of the collective experience of our members, we assist business leaders in connecting with each other, with new ideas and opportunities, and we provide them the expert insights, education and pragmatic assistance they need to further their careers and help their organizations grow.