Follow the Leader: Seth Godin

Posted By: Lauryn Franzoni
Filed Under: world innovation forum, leadership, innovation, culture, expert insight, execunet tv, lauryn franzoni, risk, seth godin, careers

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Business leaders create value for organizations either through obedience or risk, and one is at a surplus and no longer needed, said author and marketing expert Seth Godin at the 2010 World Innovation Forum, where ExecuNet exclusively reported for attendees.

Those who generate ideas and "work without a map" are the real high-value leaders, according to Godin, but many companies don't encourage employee innovation nor do they build a culture that fosters creative thinking for fear of failing.

But failure acts as a double-edge sword: "Doing what you're told is a sure way to failure," said Godin of obedience; however, corporate innovation is guaranteed in a culture of failure.

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Lauryn Franzoni's avatar Lauryn Franzoni
Lauryn Franzoni is vice president and executive director of ExecuNet�s membership, leading the group�s proprietary research initiatives, website and publication content, membership and customer acquisition, executive career management resources, and the building of mutually beneficial communities of interest. By harnessing the power of the collective experience of our members, we assist business leaders in connecting with each other, with new ideas and opportunities, and we provide them the expert insights, education and pragmatic assistance they need to further their careers and help their organizations grow.