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Published on: Monday, July 25, 2011

Handmade

Posted By: Anthony Vlahos
Filed Under: innovation, anthony vlahos, marketing, business, individualism
Comments (8)
 


There is some essential beauty in your hands.

A local pie maker bakes all his pies himself using organic ingredients from local sources. He makes all of his dough from scratch, mixing and rolling his pie crusts by hand. He distinguishes his business by delivering his pies to your door rather than selling them out of a shop. The fact that the man who makes the pie is the same person as the man who sells and delivers it makes the transaction fundamentally different than buying a pie at the supermarket.

A CEO pours his heart into his company...educating customers, one by one, about what great coffee can be through the romance and showmanship of a handmade latte. The barista who's hurrying and scurrying around, fiddling with her arsenal of machines, whipping this or drizzling on that, is part of the fancy beverage's appeal: It's being handmade, right in front of you. It seems better simply because you've watched somebody take the trouble to make it.

The daily mail arrives, and we excitedly open the note that comes in a unique envelope with distinct handwriting first; we can't wait to see who has written to us, and why. Sometimes we hold those letters aside to savor and enjoy after we're done sorting our bills and tossing the junk mail.

Pie making, handwritten notes, pushing a pretty good coffee shop to really great with innovative ideas, elegance and style...these are human acts. The priceless value of a handmade thing is the story it tells about the human being who made it. Specifically, their attitude. Handmade says to another person:
  • You love your craft

  • You're not so insulated that you can't make something especially for them

  • Time is precious, so are they

  • You're not so big that you can't deliver something in person, or shake someone's hand to let them know "we have a deal," or "I trust you"

  • This letter is for your eyes only, not everyone's, just yours. It's uncalculated, my grammar may be awful...I'm vulnerable and this is how you'll get to know me

  • I'm a human being, and I find my home not in an impersonal corporate structure, but in individual agency

Most importantly, handmade says I'm giving you something to hold on to in a throwaway world: a story, an expectation, a relationship, a memory...it's beautiful and priceless.

Another handmade thing, social media, gives us this priceless gift: permission to be a Maker — to create a conversation; to tell the truth on your blog (truthful hands tell true stories); to treat people as if they were human beings instead of just numbers; to take a few by the hand and lead them someplace better; to amaze a small group of people with your story and authenticity, connect with them directly and shape them into fans — the kind who will buy anything and everything you produce, drive 100 miles to shake your hand, have you sign their copies of your book, set a Google alert for your name, spread your truth to others — who can't wait for you to share your next beautiful, handmade thing.

There is some essential beauty in your hands. Take hold of the world with both of your hands and make a difference.


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Anthony Vlahos's avatarAnthony Vlahos
Tony Vlahos is the Chief Marketing Officer at ExecuNet. You can follow him on Twitter at twitter.com/tonyvlahos.


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Posted by Nyle Davis
07/27 @ 06:08 PM
IT/Technology always leads the way:

The USA still leads in technology and almost all technology is "handmade", with thousands of programmers, engineers, and others slaving over the designs that keep us ahead of the World.

The Economic downturn started as far back as 2000, when the technology sector, and in particular the IT sector; got knocked out with the DOT COM bomb, which sent the markets tumbling in late 2000 and early 2001. Because the Telephony and Telecommunications industries had been betting on the viability of these DOT COMs, they started taking their hits in late 2001 into 2003.

Adding the Enron scandal, the MCI scandal, and finally the NorTel scandal to the mess and we had the Telecom Bubble. That rippled out to all the suppliers, contractors etc and thus with the DOT COMs and Telecom on the ropes the rest of the technology sector, had no major consumers, as existing companies, cutting budgets to stay afloat, turned to refurbished goods.

But being the person of prediction that I am and looking at the cell phone in my hand, when others were saying Telecom was dead and would not rise again, I just laughed and asked them "You giving up your cell phone?" Of course we all know that answer and again by the shear competition the Telecom market kept having an ever increasing demand in the marketplace and now the IT sector is rushing to supplement them with the technology they need and they need lots of it again.

So IT and Technology is already in a recovery and will keep the recovery going. It will take 5-8 years before the rest of the economy sees it, as it was with the downturn, but recovery is on it way.

That said I predicted 10 years ago, in 2000, that cell phone would someday not only be free, but you will get paid to have one. I'm now saying that will happen before 2020.

Why, well my friend Ram Balani with IIS, introduced his geo-centric information/advertising engine in 1998 and now all are starting to grab that idea.

Soon the advertising dollar for geo-centric ads will exceed the ad dollars for the SUPER BOWL and the ad company will create agreements with the Cell vendors to subsidize their plans. When the ad revenue dollars reach a certain point the Telecom cell vendors will realize they make more giving you or paying you to have the phone; since they will get paid by number of subscribers.

Oh yeah they will only pay you $1 -$5 to take the phone but it is still you getting it free or being paid to have it.

Of course the other part of the technology recovery equation is the fact that WEB is also here to stay. Web sites are cheaper and cheaper to build, with more and more frameworks and automated tool to build them with, and everyone now wants and needs web presence to be competitive, so you can see where that is going.

The additional part in WEB being established, is the innovation in technology that let's you daily do more and more via on-line technology.

What does this mean to management?

Gone are the days of the CIO, now the CTO is boss, having a handle on all technologies being used in the company/corporation.

This is most evident with the convergence in phone technology where gone are the days of dedicated OEM phone PBXs, and large Telecom maintenance agreements. These are now replaced by SoftPBX phone systems running on one of your servers. Add to them SIP trunks, VOIP phones and remote desktop control systems, and the virtual office is a reality. The whole corporate "Meet you at the Water Cooler" has changed to "See you on the Video Conference" and "did you get that last email"?

Managers that have no studied up on managing virtual personnel and assets are being left behind. Management of such virtual resource is quite different, than down the hall and hands on management.

But this is the price of Economic Recovery, some new things to learn. I wish you all luck in learning to manage all the new things.

Having lead the technology field now since 1994, I'm available to interact with you and help you navigate the technology maze mountain we now have.

Cheers!
Posted by Walt
07/27 @ 02:25 PM
Handmade. It's a talent bygone. Unfortunately. That is, hand made for the masses. I'm sure most people make things in their homes, quietly. For instance, dinner. What mom or wife goes out every night? Even if it's cookin' up some burgers, it's handmade.

Go to an art and wine event. Now that's handmade! I just did a custom paint job on my bike. Learned the painting technique and did the best of my abilities. I like it. It's not as good as the "pros" but nonetheless, it looks cool. I took a ride on it last night after finishing the assembly. It got some looks.

We all have handmade skills. Sometimes in the hustle and bustle of life, we overlook what we do, what we make by hand, and how we give our gifts to others. Keep on handmakin'!
Posted by Roger Bernard
07/26 @ 10:56 PM
I create beauty with oil & acrylic paintings from Portraits to Murals, Book Illustrations to Landscapes and Cowboy collector's paintings. WWW.wooart.net

Engaged in free hand commercial illustration& fine art. Commissioned by various collectors and business professionals. Entered numerous exhibits my work has been internationally published. Worked as a Contract Concept Artist for Disneyland, CA., Park Enhancement Team. Other commercial work includes commissions by Disney, Yakovetic Productions, Rich Animation Studios, and many other art studios, CD and Book covers. Art and sales consultant for Compu-Signs.

"I agree 100% with this statement "Most importantly, handmade says I'm giving you something to hold on to in a throwaway world: a story, an expectation, a relationship, a memory...it's beautiful and priceless".
Posted by Ben Scherg
07/26 @ 10:47 AM
I invented, patented and manufacture an Ice-Fishing Tip-Up. It is called the Hook-Set Tip-Up and it does just what the name suggests. It sets the hook for you when the fish bites rather than the fisherman manually doing it and results in much higher catch percentages than you can hope to achieve with conventional tip-ups that don't set the hook.

It is for sale in Gander Mountain, Scheels, Sportsman's Warehouse, Cabelas, Bass Pro Shops, Dunham's Sports, The Fishin Hole(Canada) and Wholesale Sports(Canada). www.hooksettipup.com
Posted by Zuni A Corkerton
07/26 @ 10:37 AM
Excellent, excellent article. When the energy, the passion, the quality of that which is handmade or heartmade or brainmade is recognized and valued by the recipient--the consumer, the big corporate buyer, the business owner, the decision-maker--a truly wonderful syngergy exists, and everyone wins. When it's not valued, the guy who delivers the pie is viewed as small potatoes, or too small, or "just a vendor."

Handmade, heartmade, brainmade--that's small business in America, and we know of the impact of small business in our economy.
Posted by Mari-Lyn
07/26 @ 09:23 AM
Hi Anthony
I am your pie maker, making gourmet healthy pies, made with wine, beer and spirits. People who like fine wine and food love Sedona Pies. Great Gifts..
Posted by Dean
07/26 @ 08:35 AM
I believe we are all created 'in the image' of the great creator with an innate desire to make something. I've found great satisfaction building remodeling and building my family homes, creating beautiful gardens and interior designs. At work I am proud of developing an organizing that is both systematic, systemic and agile.
Posted by Greg Root
07/26 @ 08:33 AM
I couldn't agree more with the ideas sentiments expressed in this article. Although I have been a technology marketing professional for 20 years, my greatest joy comes from building acoustic and electric guitars. I do everything by hand, from bending the wood over a hot copper pipe to the final sanding, finishing and polishing. My acoustic instruments are recreations of some of the classic instruments of the 1960's while my electrics often incorporate exotic woods and design features that are unique. I find this work to be extremely relaxing and there is nothing more fulfilling than placing my guitars in the hands of a musician and watching his eyes light up when he plays it.
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