Published on: Friday, May 04, 2012
Marketers Eyeing the Door
"I am thinking of leaving my organization," reported roughly three in every 10 marketing executives surveyed for ExecuNet's 20th
annual Executive Job Market Intelligence Report
. Despite a couple years of salary decreases, their organizational spirits remained high, but now that compensation is bouncing back a bit, they can endure no more and are ready to walk.
Marketers were hit particularly hard by the recent economic collapse. They were among the first to see their ranks thinned, and were pressured to be more creative and produce results with fewer resources. Now, marketing executives are looking for new opportunities, and their positive feelings toward their employers have dwindled.
Top marketers are ready, and they're preparing their strategic plan to bring themselves to market.
Robyn Greenspan is ExecuNet's Chief Content Officer, where she is responsible for setting and driving the editorial content engagement strategy across the private business network's publications and expert-led programming. She is also a Huffington Post blogger. You can follow her on Twitter @RobynGreenspan