Join Now  |  Member Login  |  Recruiters
Contact Us 800-637-3126
Market Intelligence Market Insights
 
Published on: Monday, November 28, 2011

The Big Amazing/Little Amazing

Posted By: Anthony Vlahos
Filed Under: leadership, anthony vlahos, planning
Comments (7)
 


If there existed a business world miracle scale, one might place the resurgence of Chrysler on one end and a certain online shoe retailer that pays shipping both ways at the other.

(AT&T's wireless network playing nice with the new iPhone 4S would fall somewhere in between.)

A miracle: Something extraordinary. Contrary to the established constitution and course of things. The opposite of normalness and usualness. Something that challenges the status quo.

Expectancy is the atmosphere for miracles. So far this century expects everything:
  • Products that are exceptionally well designed

  • Customer service that's unusually responsive and attentive

  • Companies that are extraordinarily responsible

  • Bosses who promise miraculous changes and deliver

  • Leaders with multifaceted skill sets who drive top-line revenues and execute initiatives that will cut costs — and do it with less people and fewer resources

If you want customers to pay attention to you, recommend and commit to you ... if you expect someone to follow your lead ... be realistic: Plan for a miracle.

Miracles don't rest upon healing power coming suddenly near to us from afar. Big or little, they (un)usually come down to a single act of human initiative. One display of human endeavor, commitment and accountability. One stroke of ingenuity, courage and hard work. One act of self-sacrifice. It only takes one person to go too far and do the improbable for a miracle to occur.

Every day presents us with the big amazing/little amazing. A miracle happens when you:
  • Go out of your way to fix a problem.

  • Do what matters first, not what's convenient.

  • Deliver a simple act of kindness that changes someone.

  • Renew a relationship with a difficult business partner.

  • Publish a book that changes everything.

  • Alchemize intention into action (make the meeting work).

  • Invent a new feature that makes lives better.

  • Make a miraculous mistake — innovation flourishes when people give themselves the space to make mistakes.

  • Answer the phone on the first ring.

  • Promise to call back, and do.

  • Look through another's eyes for an instant.

  • Try something new, as opposed to the thing you're comfortable with.

  • Change, because what it takes to be amazing changes every day.

Your business doesn't have to believe in miracles; you only have to remember that the market demands them. And that you need to compete with companies that do.

It's when miracles don't occur that something has gone wrong.


Share
| More Subscribe


Anthony Vlahos's avatarAnthony Vlahos
Tony Vlahos is the Chief Marketing Officer at ExecuNet. You can follow him on Twitter at twitter.com/tonyvlahos.


Add Your Comment
* = Denotes Required field

Name:*

Email:*

Tell us what you do:*

Your Comment:*

Yes, please send me the Executive Insider biweekly newsletter containing insight and news about events to help me plan my career and become a better business leader

 Notify me of follow-up comments






Posted by Elise Moller
12/02 @ 12:18 PM
I was inspired to a new blogpost today about one true miracle that just happened to me.
The miracle for me was - if we seek the miracle, ready to recieve it with an open heart, soul and mind, it will be delivered to you in the matter of moments.
I asked for help - and recieved it, big time.
This help was just other people who was concerned, strangers as friends. Their open hearts gave me the strength to handle my problem on my own.
I discovered the hope is still there, we just have to decide to take action - and the miracle will happen. Big or small, it is still a miracle.
Please pass the miracle and hope on - and read more about is at www.visionguide.wordpress.com
Posted by Don Seidel
11/29 @ 04:04 PM
Tony:
I would agree with your post that we all feel surprised and amazed when we encounter the "unexpected" during our daily life. Part of the "mixed message" in your post (at least for me) is that I thought you were making a "business case" for businesses to create "raving customers" by doing these small things on an individual basis.

The disconnect for me is that without the vision and commitment at the senior mgmt level of a business enterprise, there is little hope that a customer-centered culture will exist, let alone survive and flourish. For example, how can we expect to talk to a "real person" when we contact a company when 99% have implemented "iron clad" automated phone trees that make it impossible to talk to a real, live person.

Without this necessary requirement to sustain these individual actions, they cannot have the transformative effect that you suggest. Thus, these amazing actions by some individuals, some of the time, to some customers, will sadly never rise beyond a pleasant surprise between those individuals and few (lucky) customers.

That's why I don't follow the premise you seemed to advance, "If you want customers to pay attention to you, recommend and commit to you... Plan for a miracle."
Posted by Tony
11/29 @ 02:57 PM
@ Don: Thanks for reading. The kinds of things I've listed may not seem amazing, let alone miraculous. What makes them so is that they rarely happen. “I got through to a live person right away … my flight wasn’t delayed today … I wasn’t hassled or sold to … it’s a miracle.” The market would love it if miracles like this happened every day. Companies and leaders that recognize this are way out in front.
Posted by Paul A. Hellinga
11/29 @ 02:40 PM
The miracle I have discovered, developed and deployed in my life has been the act of being a servant as we go through life leading by example, gathering data and wisdom from asking the right questions and determining the right answers. This applies in the physical and spiritual realms impacting family, friends, co-workers, neighbors and even your neighbors. This is the life of Christ and becoming more like Him allows us to leave a legacy worth leaving to all you come in contact with.
Posted by Don Seidel
11/29 @ 01:03 PM
I'm not sure what the point or take-away from the article is. It's very unclear what, precisely, the author is advocating.

I don't agree that any of the "big amazin/little amazing" events necessarily lead to anything... let alone a "miracle."
Posted by George J. Zerante
11/29 @ 12:04 PM
Please keep me informed about ExcuNet.

Thank you,

George J. Zerante
Posted by Steve
11/29 @ 08:45 AM
I'm still waiting for mine.
Page 1 of 1 pages

Featured Video

Recruiter Confidence Index

Recruiter Confidence Slips but Remains Positive

Executive Job Creation Index

Executive Job Creation Remains Positive
Despite Mixed Jobs Market Headlines

Dave's Blog


Lessons learned from and about six-figure leadership and executive career management

Stay Connected

Stay Connected by Email Stay Connected by RSS Stay Connected on Twitter Stay Connected on YouTube
ExecuNet on LinkedIn

Editorial Guidelines

World Business Forum 2011 Featured Blog

World Innovation Forum 2011 Featured Blog

Featured in Alltop