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Published on: Thursday, December 18, 2014

Golin CEO Fred Cook Wants to Go All In

Posted By: William Flamme
Filed Under: william flamme, william flammé, tony vlahos, disruption, fred cook, golin


Public relations firm Golin wants to better serve clients in the digital age. So it has blown up the old agency model in favor of a system called the g4.

Golin CEO Fred Cook describes the dramatic changes leading up to g4, GolinUnternship, what he looks for in executives he hires, and much more in this candid discussion with ExecuNet Chief Marketing Officer Tony Vlahos.

0:38: The g4: A new business model for a new age
2:56: Golin’s evolution into The Agency for the Future
3:58: Go All In: The new rallying cry
5:18: Aligning mission, culture and skills for excellence
7:37: The key trait Fred Cook looks for when hiring executives
8:54: GolinUnternship: forging the next generation of top agency talent
11:42: The competitive advantage of the g4
12:36: Critical lessons for CEOs outside the communications industry

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William Flammé's avatarWilliam Flammé
William Flammé is ExecuNet’s Managing Editor, where he is responsible for developing engaging career, job search, and leadership insight and delivering executive-level content across the various properties under the ExecuNet brand. Prior to joining ExecuNet in 2008, Will earned a master's degree in education and taught fifth grade. As a teacher, he deepened his appreciation for the written word and mastered skills necessary for managing writers who sometimes view deadlines as homework.

Finding new ways to do business is always a challenge, but for success in an ever-changing world, business leaders today must be willing to try new things and remain extremely flexible. Read what some of the world's greatest innovators had to say in this ExecuNet exclusive.

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