Every executive needs to have demonstrable leadership ability to be marketable today. Whether you're currently navigating a company through this recent wake of economic catastrophe or you have high aspirations for your leadership career, you have to be able to "lead with purpose."

In a recent ExecuNet webinar, leadership expert John Baldoni, author of Lead With Purpose: Giving Your Organization a Reason to Believe in Itself, explained to the senior-level executive membership what they need to do to lead with purpose and why it's so important. Baldoni drew upon extensive research with successful managers to take companies and teams to the next level with renewed focus and improved direction, inspiring true commitment and optimism among their people.

According to 90 percent of managers surveyed by Baldoni, leaders must:

• Communicate the vision
  
• Link work to results
  
• Show how customers benefit
  
• Do what they promise
  
• Instill confidence
  
  

"All of us want to know our work has meaning," said Baldoni. "We do things for a purpose. When our work has meaning, there is a level of satisfaction."

To find purpose in work, leaders need to communicate and link work to results. "The goal is to have employees as contributors. They can only be contributors if they know the purpose," added Baldoni.

Here's more of the monthly business insight to help you advance in your current role, find a new one, gain expert advice and learn what's happening in the marketplace:

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Robyn Greenspan
Robyn Greenspan is ExecuNet's Chief Content Officer, where she is responsible for setting and driving the editorial content engagement strategy across the private business network's publications and expert-led programming. She is also a Huffington Post blogger. You can follow her on Twitter @RobynGreenspan

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