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"Green" is evolving from a regulatory or moral requirement to a business strategy. But, green will only succeed, said Joel Makower, author of Strategies for the Green Economy: Opportunities and Challenges in the New World of Business, when green equals better.

Makower, executive editor of and co-founder of Greener World Media, has tracked the greening of corporations over 20 years and seen it evolve from isolation in the environmental function to spread nearly enterprise-wide. At the 2010 World Innovation Forum, where ExecuNet exclusively reported for attendees, Makower talked to executives about how green innovation can fit into their organizations and careers.


What World Renowned Business Leaders Have to Say

Many of the world's top business leaders, from a variety of industries, gathered in New York City to share their views on business and the challenges today's leaders will face in the coming years. Attendees learned how visionaries from a wide range of management disciplines define the process and commitments required to realize the potential for raising organizational performance in a time of lingering economic uncertainty and a changing global economy. These are can't miss insights for any business executive!

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