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Published on: Tuesday, August 17, 2010
Follow the Leader: Joel Makower
Posted By: Lauryn Franzoni
Filed Under: world innovation forum, leadership, innovation, strategy, expert insight, execunet tv, lauryn franzoni, your career, joel makower, cleangreen
Filed Under: world innovation forum, leadership, innovation, strategy, expert insight, execunet tv, lauryn franzoni, your career, joel makower, cleangreen
"Green" is evolving from a regulatory or moral requirement to a business strategy. But, green will only succeed, said Joel Makower, author of Strategies for the Green Economy: Opportunities and Challenges in the New World of Business, when green equals better.
Makower, executive editor of GreenBiz.com and co-founder of Greener World Media, has tracked the greening of corporations over 20 years and seen it evolve from isolation in the environmental function to spread nearly enterprise-wide. At the 2010 World Innovation Forum, where ExecuNet exclusively reported for attendees, Makower talked to executives about how green innovation can fit into their organizations and careers.
Makower, executive editor of GreenBiz.com and co-founder of Greener World Media, has tracked the greening of corporations over 20 years and seen it evolve from isolation in the environmental function to spread nearly enterprise-wide. At the 2010 World Innovation Forum, where ExecuNet exclusively reported for attendees, Makower talked to executives about how green innovation can fit into their organizations and careers.
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