Join Now  |  Member Login  |  Recruiters
Contact Us 800-637-3126
Market Intelligence Market Insights
 
Published on: Thursday, December 27, 2012

Career Advice from World Leaders

Posted By: Robyn Greenspan
Filed Under: world business forum, robyn greenspan, leadership, management, wbf, executives, wobi
 
I've referred to the annual World Business Forum as a two-day crash MBA headlined by all-star professors. If the event is the course, then the executive summary would be the textbook.

 

 
The economic challenges of the past four-and-a-half years have stifled executive compensation, save for the incredibly overcompensated (and in some cases, completely shameless) big company CEOs we've read too much about during that time.

For the vast majority of executives, there's been scant — if any — movement to the upside in salary and bonus terms, and far greater pressures on their ownership shares or stock options, in some cases putting them underwater for some time. But there is light at the end of the tunnel… actually, maybe even sooner.

 

 
In this candid conversation with ExecuNet, innovative branding strategist Russell Stevens shares his views on why social engagement is so important to business today, the future of monologue brands, and other aspects of executive life.

He says there is an incredible amount of downward pressure on CMOs to do more with less and that advertising on TV is not the only way to build a brand, nor does it guarantee engagement. He states that if "marketers can figure out how to engage people, at scale, using all this great media, you now have a much more emotionally engaging, but measurable, way of connecting with people. That's the foundation toward moving toward social media."

 

 
ExecuNet's Job Creation Index dipped in November from +17 to +11. Recruiters lost some of the confidence they had seen prior to the election, as the number of companies expected to add positions in the next six months, declined from 27 percent to 17 percent.

 

 
As a founding partner of Insigniam, an international consulting firm dedicated to driving transformation and catalyzing breakthrough results, Nathan Rosenberg has gotten a front-row seat on the kinds of change initiatives that can lead to phenomenal growth.

Rosenberg says there are four steps any innovation-minded company must take in order to embark on the kind of change initiative that could reap significant new results, and he outlines them in this exclusive ExecuNet interview shot behind-the-scenes at the 2012 World Business Forum.

 



Finding new ways to do business is always a challenge, but for success in an ever-changing world, business leaders today must be willing to try new things and remain extremely flexible. Read what some of the world's greatest innovators had to say in this ExecuNet exclusive.


Read More

Like What You’re Reading?

Get access to more actionable insights from top minds in executive leadership and career management

Join Our Executive Community Today

Executive Job Creation Index

Second Quarter Not as Promising But Still Positive

Recruiter Confidence Index

Recruiters Optimistic Job Market Will Improve

Stay Connected

Stay Connected by Email Stay Connected by RSS Stay Connected on Twitter Stay Connected on YouTube
ExecuNet on LinkedIn

Editorial Guidelines




World Business Forum 2011 Featured Blog

World Innovation Forum 2011 Featured Blog

Featured in Alltop