Published on: Friday, December 21, 2012
In this candid conversation
with ExecuNet, innovative branding strategist Russell Stevens shares his views on why social engagement is so important to business today, the future of monologue brands, and other aspects of executive life.
He says there is an incredible amount of downward pressure on CMOs to do more with less and that advertising on TV is not the only way to build a brand, nor does it guarantee engagement. He states that if "marketers can figure out how to engage people, at scale, using all this great media, you now have a much more emotionally engaging, but measurable, way of connecting with people. That's the foundation toward moving toward social media."
Published on: Wednesday, December 19, 2012
ExecuNet's Job Creation Index dipped in November from +17 to +11. Recruiters lost some of the confidence they had seen prior to the election, as the number of companies expected to add positions in the next six months, declined from 27 percent to 17 percent.
Published on: Monday, December 17, 2012
As a founding partner of Insigniam, an international consulting firm dedicated to driving transformation and catalyzing breakthrough results, Nathan Rosenberg has gotten a front-row seat on the kinds of change initiatives that can lead to phenomenal growth.
Rosenberg says there are four steps any innovation-minded company must take in order to embark on the kind of change initiative that could reap significant new results, and he outlines them in this exclusive ExecuNet interview
shot behind-the-scenes at the 2012 World Business Forum.
Published on: Thursday, December 13, 2012
Networking can definitely be one of those activities that forces people out of their comfort zones. Even though ExecuNet facilitates monthly meetings
in dozens of markets to enable executives a more relaxed environment to meet, learn and connect, it can still feel awkward if you're unaccustomed or resistant to networking with strangers.
Published on: Tuesday, December 11, 2012
The hyper-competitive market for Manhattan real estate taught Barbara Corcoran some tough business lessons, some of which she uses today on the hit television show Shark Tank to assess the merit of investing in a wide range of startup companies.
So do you really have to have gnashing teeth or sharp elbows to compete and win in a wildly competitive or regularly disrupted industry? And are successful entrepreneurs really wired a bit differently from the rest of us?
Finding new ways to do business is always a challenge, but for success in an ever-changing world, business leaders today must be willing to try new things and remain extremely flexible. Read what some of the world's greatest innovators had to say in this ExecuNet exclusive.
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