Filed Under: Brand

Published on: Tuesday, May 15, 2012

Decisions that Define Leaders and Organizations

Posted By: Joseph Daniel McCool
Filed Under: leadership, joseph daniel mccool, brand, decisions, public perceptions, trust

Comments (0)

Some of the toughest decisions leaders are forced to make are those regarding the future of other leaders who've compromised the trust the organization has placed in them.

In recent months, a number of scandals have unfolded in the worlds of business and higher education. These have not only captured national headlines but also led institutions to question major hiring decisions and take action against leaders whose failures in their personal lives have cast a pall over their organizations.

Published on: Wednesday, March 28, 2012

Lead with a Story

Posted By: Anthony Vlahos
Filed Under: anthony vlahos, communication, brand, consumer awareness

Comments (26)

... a simple story changed everything.

Once there was a prince who, one day, decided he would give a pair of new shoes to every child in need, but first he'd need a plan...

Published on: Tuesday, January 17, 2012

When You’re Very Young

Posted By: Anthony Vlahos
Filed Under: leadership, anthony vlahos, engagement, brand

Comments (69)

When you're very young:

You wonder, "What exciting thing is going to happen today?"
You experiment.
You LOOK.
You imagine.
You learn.
You play.
You share.
You make friends.
You're curious.
You're joyous.
You change.
You grow.
You're a fanatic about your loves.
You're brimming with crazy energy.
The world hasn't shown you how to corral the thing and be normal.

Published on: Monday, October 17, 2011

Are You Ready for the Third Revolution?

Posted By: Robyn Greenspan
Filed Under: world business forum, robyn greenspan, brand, social media, david armano

Comments (0)

David Armano is on the front lines of what he sees as the "third revolution." The first, the executive vice president of global Innovation and integration at Edelman Digital said, was broadcast; the second: broadband. We're now engaged in the third revolution, which is social, whereby the main distinction is computers being replaced by people.

Armano told a small invited audience during an intimate "unplugged" setting at the 2011 World Business Forum, where ExecuNet exclusively reported, that February 12, 2006 was a pivotal day for him. He published a blog and began connecting.

Published on: Friday, May 20, 2011

First We Kiss

Posted By: Anthony Vlahos
Filed Under: leadership, culture, anthony vlahos, communication, brand, consumer relations

Comments (48)

After all, one must start somewhere.

Brands we adore, the remarkable customer service rep who fixes our problem, leaders whom we love to follow: They usually begin the love affair by deep kissing us in advance.

It's so much easier to read lips when they're touching yours.

Published on: Friday, January 07, 2011

Robert Brunner on Innovating Ideas into Objects

Posted By: Robyn Greenspan
Filed Under: world innovation forum, robyn greenspan, innovation, risk, brand, design, robert brunner

Comments (0)

What draws diehard Microsoft users toward some Apple products? Or tempts someone with little interest in cooking to purchase a Fuego grill? Why, when we have a choice between similar products, are we often more likely to have a stronger feeling for one over the other? To Robert Brunner�s mind, it is the design. But what is design?

Design is the interface between a company and its constituents, and Robert Brunner, who has partnered form and function for Apple Computer and now runs Ammunition Group, a brand and product design firm, integrates emotional connection into his work. Brunner stressed that "Design is ideas, not objects," and reminded that while "Objects are important, there needs to be more." Design is "about an experience and what we feel." "Why do you care if Apple goes out of business? It's because of how the company makes you feel. Would your customers shed any tears if you were gone?"

Published on: Monday, October 25, 2010

A Brand is a Promise, What’s Yours?

Posted By: David Topus
Filed Under: david topus, brand, personal marketing, executive branding, branding, personal brand, value proposition, brand promise

Comments (1)

More and more attention is being placed in the career industry on personal, or executive, "branding." Branding is hardly new in the broader marketplace; it has been going on since the beginning of competition in free markets. Brands are a core part of life in America. We are surrounded by them; our thoughts are influenced by them. We make buying decisions based on them.

Marketing departments live and breathe branding because they know it can make or break a company. They also know it's the best way to command a higher price for their products and services. A company's brands can be one of its most valuable assets. If you're from a marketing background you know this. If you're from any other function, you probably at the very least appreciated it, as your company's brand "or lack thereof " will impact the organization's success to some degree or another.