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Filed Under: Chip Heath

Published on: Monday, July 19, 2010

Chip Heath and the Elephant

Posted By: Joseph Daniel McCool
Filed Under: world innovation forum, joseph daniel mccool, innovation, motivation, change, chip heath
Comments (2)
Troubled times set the tone for change in business and in life. Yet, there remains some fairly depressing cultural wisdom about change that suggests it's hard to teach the proverbial old dog new tricks, said Chip Heath at the 2010 World Innovation Forum, where ExecuNet exclusively reported for attendees.

Heath, Stanford University professor and the co-author of Switch: How to Change Things When Change is Hard, contends that mastering change is a task that forces us to recognize the two warring sides of our brains: emotional and analytical.


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Many of the world's top business leaders, from a variety of industries, gathered in New York City to share their views on business and the challenges today's leaders will face in the coming years. Attendees learned how visionaries from a wide range of management disciplines define the process and commitments required to realize the potential for raising organizational performance in a time of lingering economic uncertainty and a changing global economy. These are can't miss insights for any business executive!

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