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Filed Under: Chip Heath

Published on: Monday, July 19, 2010

Chip Heath and the Elephant

Posted By: Joseph Daniel McCool
Filed Under: world innovation forum, joseph daniel mccool, innovation, motivation, change, chip heath
Comments (2)
Troubled times set the tone for change in business and in life. Yet, there remains some fairly depressing cultural wisdom about change that suggests it's hard to teach the proverbial old dog new tricks, said Chip Heath at the 2010 World Innovation Forum, where ExecuNet exclusively reported for attendees.

Heath, Stanford University professor and the co-author of Switch: How to Change Things When Change is Hard, contends that mastering change is a task that forces us to recognize the two warring sides of our brains: emotional and analytical.


Finding new ways to do business is always a challenge, but for success in an ever-changing world, business leaders today must be willing to try new things and remain extremely flexible. Read what some of the world's greatest innovators had to say in this ExecuNet exclusive.

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