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Filed Under: Executive Branding

 
If you remember rotary phones, have VHS tapes in your home, and found fax machines revolutionary, then you might have encountered age discrimination in recent job search experiences. Forty-two percent of the executives surveyed by ExecuNet believed their age would negatively affect their ability to land their next position, and they were, on average, 51 years old.

 

 
More than half of the executive résumés that landed on recruiters' desks needed improvement before they could be submitted to a potential employer, according to ExecuNet research, which could cause your application to be delayed or rejected.

Your résumé may be complete, but is it optimized for the right opportunities? This topic evoked an active discussion on ExecuNet's member blog, and the executive community shared their tips from both candidate and hiring manager perspectives:

 

Published on: Wednesday, September 14, 2011

Six-Figure Hotline: Résumé Version Control

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As part of ExecuNet membership, I conduct a weekly teleconference called Six-Figure Hotline where members call in to ask the questions keeping them up at night, and to gain market and trend insight from the career experts who join me in talking about issues that are important to executives today.

In a recent teleconference where Bob Hueglin an executive career coach and ExecuNet meeting facilitator in Dallas, Texas joined me, a caller asked, "What is the best approach to brand and sell your skills when they are diversified across areas like marketing, business channels and so forth; do I create three different résumés, or do I approach this in a different way?"

Résumé construction and the best ways for executives to brand themselves are areas where ExecuNet has devoted a great deal of resources and has many experts to call upon. Now more than ever before, how one has branded himself is a critical aspect of the job search process and is an area members frequently inquire about. For those who missed the teleconference, available on demand, here's what we suggested to the caller:

 

 
Recently, a former colleague emailed me his résumé and asked me for my thoughts. When you work in an organization like ExecuNet, this is a familiar request. I started to open the attachment but stopped. After all, what I was about to do was give some sort of subjective feedback to someone who now works in a field I'm barely familiar with. I'm pretty sure he didn't really want to know what I especially liked or didn't like about his résumé.

What he really wanted to know was if this résumé was going to open doors and get meetings for him to move on to a new C-suite leadership role in a new organization.

 

 
I believe in the power of networking, as most opportunities in business, career and personal life come through someone you know, either directly or indirectly. If you sell for a living, the contacts you make can lead you to revenue; if you are in career transition, they can lead you to jobs. Regardless of your profession or career status, the people you meet can expand your horizons by introducing you to new ideas, resources and knowledge.

The meteoric growth and influence of LinkedIn, with 90 million profiles, has put networking into the mainstream. But along with the expanded opportunities to network online comes some responsibility to manage your connections — a.k.a. "hanging out with the right crowd."

 

Published on: Monday, October 25, 2010

A Brand is a Promise,  What’s Yours?

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More and more attention is being placed in the career industry on personal, or executive, "branding." Branding is hardly new in the broader marketplace; it has been going on since the beginning of competition in free markets. Brands are a core part of life in America. We are surrounded by them; our thoughts are influenced by them. We make buying decisions based on them.

Marketing departments live and breathe branding because they know it can make or break a company. They also know it's the best way to command a higher price for their products and services. A company's brands can be one of its most valuable assets. If you're from a marketing background you know this. If you're from any other function, you probably at the very least appreciated it, as your company's brand "or lack thereof " will impact the organization's success to some degree or another.

 

 
You've probably not accepted that as an excuse to resist change and stymie innovation from a colleague, so why use it for your job search? In case you hadn't noticed, the old ways of looking for a job have dramatically changed, but the good news is some of those old school tools are still quite useful.

ExecuNet has witnessed job search transformation over the last 23 years, and contributing editor Marji McClure and I outlined the evolution. Here are some tips to get you started:

 

Finding new ways to do business is always a challenge, but for success in an ever-changing world, business leaders today must be willing to try new things and remain extremely flexible. Read what some of the world's greatest innovators had to say in this ExecuNet exclusive.


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