Filed Under: Personal Branding

Published on: Wednesday, September 01, 2010

“But That’s How We’ve Always Done It”

Posted By: Robyn Greenspan
Filed Under: robyn greenspan, execunet, executive recruiters, executive job search, executive branding, interviewing, job boards, interviews, marji mcclure, personal branding

Comments (3)

You've probably not accepted that as an excuse to resist change and stymie innovation from a colleague, so why use it for your job search? In case you hadn't noticed, the old ways of looking for a job have dramatically changed, but the good news is some of those old school tools are still quite useful.

ExecuNet has witnessed job search transformation over the last 23 years, and contributing editor Marji McClure and I outlined the evolution. Here are some tips to get you started:

Published on: Thursday, August 19, 2010

There’s No Secret to Success

Posted By: David Topus
Filed Under: success, david topus, personal marketing, marketing, branding, personal branding, executive success, résumé

Comments (3)

As one who has dwelled in the corporate world for my entire 30+ year career, either consulting to senior executives, selling to senior executives, or packaging and positioning them, I am fascinated by the question of "What's the secret to executive success?" Is it in the DNA, like a Jack Welch-type success gene? Is it an educational credential (Harvard, Stanford, Wharton, MIT)? Is it political skill (Daniel Goleman, author of the book Emotional Intelligence, might say so)? Or is self-promotion and personal marketing the magic sauce?

Growing up in a business family in a community of accomplished professionals, I presumed that being smart and working hard is the recipe. But I have learned, over the years, that there's more to it. Frankly, as far as I'm concerned, it's a combination of all the above, with self-promotion and personal marketing the most influential among them. All across America every day there are millions of people doing great work and making significant contributions, but unfortunately much of it will go un- or under-noticed because the person doing the work is missing the opportunity to let it be known.