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Filed Under: Sales

Published on: Friday, October 31, 2014

10 Reasons Why Customers Will Pay More…

Posted By: Geoffrey James
Filed Under: sales, geoffrey james, product branding, customers
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Customers always want to pay as little as possible, right? Not so fast. Customers often willingly pay more for a product even when they can get a functionally similar (or even identical) product elsewhere for less. Here's why:


Published on: Tuesday, October 29, 2013

You Have Problems You Aren’t Even Aware Of

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People in the US workforce are spending 41 percent of their time convincing people to give up something they value (attention, money, time) for something offered to them. Bestselling author Daniel Pink shared this statistic with World Innovation Forum attendees, where ExecuNet exclusively reported, and proclaimed that "like it or not, we are all in sales now, and sales isn't what it used to be."

Pink said that 10 to 15 years ago, people projected there would be a diminishing need for salespeople due to the rapid explosion of the information age. That has not happened. Pink stated the "world has moved from buyer beware to seller beware." This has happened because salespeople are no longer the experts; consumers have more options; and now consumers have ways to talk to companies and each other about products.


Published on: Wednesday, July 14, 2010

BP “Needs Adult Supervision”

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There's no disputing that the oil disaster in the Gulf of Mexico has been over-analyzed by multidisciplinary external interests, but this ExecuNet member in our Sales and Marketing Roundtable group summarized it very simply, while echoing many of the sentiments coming from other senior-level professionals that someone needs to step up and display some authentic leadership.

"Two other guys there [would] have been better with the media and in general, but it would help if there were some women in BP visible too, as women are perceived as caretakers and generally better perceived in governance and accountability," this CEO of a marketing communications company added.


Finding new ways to do business is always a challenge, but for success in an ever-changing world, business leaders today must be willing to try new things and remain extremely flexible. Read what some of the world's greatest innovators had to say in this ExecuNet exclusive.

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